Cloud · Media
Cloud post-production that respects broadcast guardrails
Published 09 May 2024 · Elena Marsh
Principal cloud architect at FARMEDIA LTD, specialising in regulated media platforms.
Moving finishing and versioning workstations into the cloud is no longer a theoretical exercise. Over the last year we have helped broadcasters run conform, edit, and quality control workloads entirely on elastic infrastructure—while respecting Ofcom and studio security requirements.
Start with policy, not instance size
Every engagement begins with a compliance inventory. Archive retention rules, watermarked review copies, and sovereign storage requirements dictate which regions we can touch. That lets us codify guardrails in landing zones, IAM policies, and service control boundaries before the first asset is uploaded.
Design for creative latency
Artists expect the polish of their on-prem suites. We provision GPU-enabled instances close to the source playout region, pair them with high-bandwidth remoting protocols, and prioritise perceptual latency testing. The outcome is a workstation that feels native, whether editors are on-site or working remotely.
Keep the control room in the loop
Cloud pipelines only succeed when monitoring is real-time. We integrate render queue health, storage usage, and review approval metrics into the broadcast network operations centre dashboards. Production leaders gain confidence that the new platform is observable, auditable, and ready for live deadlines.