UK media teams accelerate sovereign cloud adoption

The demand for sovereign cloud options is rising fast in the UK media sector. Rights holders want elastic storage and collaboration without moving footage outside domestic jurisdiction. Farmedia has been guiding teams through migrations that keep both regulators and creatives happy.

We begin with content classification. Catalogues are tagged by commercial sensitivity, rights windows, and retention policy. That informs where assets live—hot tiers for current shows, deep archive for historical footage, and object locks for compliance copies. Lifecycle rules then automate movement without manual interventions.

Connectivity is next. Production sites retain direct interconnects into the chosen sovereign regions, backed by SD-WAN overlays so edit suites fail gracefully between links. By pairing this with Just-In-Time access brokering, freelance editors can be onboarded for a single series without permanent credentials.

Finally, we invest in enablement. Editors receive tailored runbooks, and operations teams inherit observability dashboards that track transcode spend, egress, and policy drift. The outcome is a platform that satisfies auditors while empowering storytellers to deliver on aggressive release schedules.